Lifecycle map

Every stage a product goes through, from first idea to switching it off, the outside reference it’s measured against, and the rule here that covers it. It’s how we know the team is complete without waiting for someone to spot a gap. teamcheck fails if a row has no rule or a link breaks; the weekly watch re-checks one phase a week against its references.

#	Phase	Stage	Reference	Owner	Covered by
1	Discover	Problem, users, success signals	SWEBOK requirements	Ella, Rohan	Intake
2	Discover	Worth building: critique, cost, buy or build	Well-Architected cost	Quinn, Bea	Engagement lifecycle
3	Discover	Rules that apply	Privacy, accessibility, AI and store rules	Rohan	Practice and skill review
4	Define	Testable requirements	Gherkin, spec-driven development	Priya	Spec template
5	Define	Quality targets: load, speed, uptime, data loss	ISO 25010, Well-Architected	Priya, Arjun	Spec template
6	Define	Screens and design system	Platform design guidelines, WCAG 2.2	Priya, Quinn	UI quality
7	Define	Architecture and decision records	ADRs	Arjun, Priya	Architecture checks
8	Define	Threat model	OWASP SAMM	Quinn	Launch readiness
9	Define	Personal data list	Privacy by design	Priya	Launch readiness
10	Build	Preview, staging, production	Twelve-Factor dev/prod parity	Otto	Release
10a	Build	Hosting choice and setup, any provider	Twelve-Factor, the host’s own docs and skills	Ella, Rohan, Otto, Bea	Hosting
11	Build	Config and secrets outside the code	Twelve-Factor config	Otto, Ella	Agent identity
12	Build	Git workflow	DORA trunk-based development	Priya, Otto	Git workflow
13	Build	Code quality gates	SWEBOK construction	Otto, Vera	Quality gate
14	Build	Dependencies and supply chain	OWASP SAMM, SLSA	Otto	Dependency policy
15	Build	Automated tests	SWEBOK testing	Ian, Vera	Rules
16	Build	AI quality evals	Eval-driven development	Max	When quality is a score
17	Build	AI safety and abuse	OWASP Top 10 for LLM apps	Quinn, Max	AI features and agents
18	Verify	Independent check	Maker-checker	Vera	A ticket from start to finish
19	Verify	User acceptance by the owner	UAT	Ella, Vera	Release
20	Verify	Security testing of the running app	OWASP ASVS	Vera	Launch readiness
21	Verify	Accessibility and speed	WCAG 2.2, Core Web Vitals	Vera	Launch readiness
22	Release	Automated deploy, smoke, rollback, one build promoted	DORA continuous delivery	Otto	Release
23	Release	Feature flags and staged rollout	DORA	Otto, Arjun	Release
24	Release	Database changes that never break the app	Expand and contract	Arjun	Release
25	Release	App stores	Apple and Google review rules	Otto, Priya	Mobile apps
26	Release	Launch readiness review	Google SRE production readiness	Otto, owner	Launch readiness
27	Operate	Monitoring, uptime target, alerts to a person	Google SRE	Otto	Monitoring
28	Operate	Incidents and post-mortems	Google SRE	Otto, Quinn	Incidents
29	Operate	Backups and restore drills	Well-Architected reliability	Otto	Monitoring
30	Operate	Capacity and scaling	Google SRE	Otto, Bea	Launch readiness
31	Operate	Cost control	FinOps	Bea, Otto	Engagement rules
32	Operate	Security upkeep	OWASP SAMM operations	Otto	Security upkeep
33	Operate	Support and feedback	Service desk practice	Priya	Support
34	Learn	Analytics and keep, change or stop	DORA user-centric focus	Priya, Bea	After launch
35	Evolve	Code health, renewals, deadlines	Well-Architected operations	Otto	Code health
36	Evolve	Handover	Runbooks, bus factor	Priya, Otto	Handover test
37	Retire	Switching it off	Data retention rules	Otto, Priya, Bea	Retirement
38	Team	Learning from projects and outside practice	Agentic practice research	Max, Rohan, Quinn	Improve